Pulse Versus Trend: The Civilian Demand Signature Has Inverted
Takeaway:
Public search interest in personal kinetic protection has shifted from event-driven spikes that decay within weeks to a sustained structural climb. The current baseline now sits above the February 2022 wartime peak, an estimated 262% year-over-year increase.
Impact: A decaying spike reflects acute fear and reverses when the headline fades. A rising baseline reflects a re-priced environment that does not reverse, because the underlying constraint does not fade. The signal of interest is the slope, not the spike.